Affirm — Website, Branding
Affirm
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Client
Affirm
Year
2019
Role
Creative Director
Awards
Awwwards HM, Mobile Excellence, CSS Design Awards Special Kudos
Design Team
Kailie Parrish, Antonio Mondragón-Becker, Rodney Manabat
Affirm is a pay-over-time solution that lets shoppers say yes to more of the things they love. By offering transparent, fairly-priced loans, Affirm is challenging traditional credit cards and transforming the banking industry for the better. No late fees. No surprises. And an all-new website, too.
Affirm was just beginning to kick the tires on their new brand when we started the project. We worked with the team to push their color and pattern explorations further and explored motion as a way to double down on approachability.
Pushing the brand
Affirm was just beginning to kick the tires on their new brand when we started the project. We worked with the team to push their color and pattern explorations further and explored motion as a way to double down on approachability.
Pattern & Photography
Pattern was a great tool to bring the brand to life. We art directed the hero photography to turn the tables and bring our patterns to life, too.
Showcasing the UI and highlighting real people helps the product feel familiar and inviting.
A flexible system
We built a custom CMS to provide the team with flexibility to A/B test new modules and respond to analytics insights over time.
An easier shopping experience
You can pay with Affirm at thousands of stores. We organized the shopping experience to help users find featured stores, get inspired by popular purchases and explore an all new way to pay.
For shoppers who don’t know exactly what they’re looking for, we introduced a system to promote products centered around major life events and the moments that matter.
For merchants
By helping customers say yes to more of the things they love, Affirm also empowers thousands of merchants grow their business. We created a customized experience for key industries to help them connect with customers old and new.
